Catalyst
Catalyst’s 2020 campaign was a reboot of the successful #BiasCorrect campaign to interrupt unconscious gender bias by highlighting the words used to describe women in the workplace.
Campaign production included:
Photo & Video production
Print assets (OOH & Posters)
Translation of print, video, & digital assets into 5 different languages
Tech development for a Slack Plug-In
Interactive Website
Influencer Mangament
Agency: Burns Group
Creative Directors: Meghan Dailey & Whitley Edwards
Director of Integrated Production: Alanda Fellows
Senior Integrated Producer: Jamie Florence
Integrated Producer: Maria Hummel
Associate Producer: Victoria McMachan
Group Account Director: Natalie Glaser
Assistant Account Executive: Rachel Zamsky
Photographer/Director: Celeste Sloman, ATRBUTE Reps
Post-production: Bandit/Mr. Bronx
Slack App development: WillowTree
Website Development: Southern Made
