Labatt


You BLUE It

Agency: Burns Group

Integrated Producer: Maria Hummel

Photographer/Director: Antonio De Lucci

Campaign Production Included:

Photo & Video Production

Point of Sale Assets

Digital Banner Ads

The “You Blue It,” campaign embraces “fails” and celebrates the mess ups with a Labatt. This was a mini campaign pre-Memorial Day to help increase ROS during key shopper periods in the summer.